Saturday, April 9, 2011

There's Power in Numbers


I'M PROUD of what we were able to do. The ideals, the values, the integrity, and the persistence made for a perfect ingredient to a age-old question of Filipino island-mentality. Bloggers and the online community, the consumer advocates, those who have love for values united to take one stand pouring out our effort in the social media tool Facebook. An environmentalist, volunteer, and blogger, Froilan Grate opened up a page and immediately people poured into this page. Thank you Kuya Froi. Bloggers used their respective blogs as platforms to voice their strong opinion against the show, Willing Willie. This became the catalyst for change. Who would've thought that our voice could put a powerful television producer like Willie Revillame go off the air. 

Our cause has life. Our cause transcends boundaries. Our cause is God-fearing because we cannot allow individuals trample on what's dear to our hearts. ". . . a move whose impact is unprecedented in the country’s history of consumer activism." was how the Philippine Daily Inquirer described the phenomenon. 


Thank you God for teaching us the value of working together and helping one another.

Thank you media for hurling the message further up the stratosphere. 

Thank you Jollibee for your courage. Thank you Del Monte and P&G for making the difference. Thanks to the rest of advertisers like Unilever, Cebuana Lhuillier, and CDO for respecting the voice of the online community. I hope Suyen Corporation (Bench), Liwayway Marketing (Oishi), SMART Communications, Technomarine, Belo, and the others understands that marketing is not all about money and "positioning." It's branding. By not acting fast enough you will realize that branding is not just about logos. It's what you stand for. 

Thank you Jim Paredes, Lea Salonga, Aiza Seguerra, Leah Navarro, Bianca Gonzalez, K Brosas, Agot Isidro and Tuesday Vargas for making a stand. 

Thank you bloggers and Facebook peeps. I hope we enjoyed this power called unity. I hope we can do this again for matters that's important in nation building and instilling family values. Banding together makes a huge difference. It propels our nation to greatness. There's power in numbers. 

Thank you MTRCB, DSWD, CBCP, UNICEF and other civic, government, and NGOs who have thrown their support to this cause.

Thanks to my wife who has given growth to my love for family and love for our son, Isaiah.

 Mabuhay to all bloggers who participated in this effort to put Child Exploitation and Child Abuse in the limelight. 

Our cause is not yet over because two weeks after, TV5 will decide if it will revive Willing Willie in the face of these situation.

Posted via email from Mabuhay

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