Monday, November 23, 2009

Poor illustration to promote credit card scheme


What's wrong with this picture? What's wrong with this flyer?

A lot.

The flyer blares, "Pay next year!" Wow. Sounds like a great deal. But the problem is not the deal, it's the way it was being communicated to its cardholders.

Credit cards are not money. It's a loan that you will have to pay back in interest.

What makes me sad is the depiction of BDO's flyer - using Christmas to illustrate the "fun side" of borrowing money. Check out the bunch of receipts piling up to form a cute Christmas tree. To me, this promo is plainly saying that you will be in debt - deep debt. Is that any way of starting your new year?

I cannot believe that my bank, Banco de Oro, came out with this poor illustration promoting their scheme. I do not know who the genius behind this flyer is and I am sure sad why people approved this illustration.

The banks will not help you become responsible savers as this illustration shows. It's cultivating the wrong culture. They don't care if you're deep in debt for as long as their benchmarks are reached.

Why can't they use images that promote care and responsibility? Why not show a picture of a family man using BDO credit cards to pay for a family's medical bills? Or why not show a businessman buying computers to supplement his internet cafe business? Why can't we show something more positive and progressive? Wouldn't this be the most proper way of promoting, "Pay next year!"?

The Philippine Ad Congress just finished its conference. We MUST IMPROVE our communications for the benefit of our patrons.

Sunday, November 1, 2009

Colorum FX Huli!

Sorry for singling you out buddy but you should stop this if you don't want to get caught.

The video you see here is just one of those vehicles that just will not follow the law.

It's unfair for other public vehicles who ply the routes and pay taxes and other fees to just get the franchise they need to run their businesses. It's not an excuse not to follow the law.

Shot on ADB Avenue, October 31, 5:09 PM.
video