This news is from the U.S. but the main question now is when would Starbucks Philippines implement this? This is definitely great news especially to the Filipino market who loves to go online with their new found multimedia toys like iPhone, iPads, Macbooks, Vaios, and other smart phones. To many of the online community, this initiative by the coffee shop giant is long overdue. Starbucks is a place for reading books, studying, and research. Having this new feature will give more people reasons to go and enjoy the ambiance this Seattle-based coffee place offers. After this great news, you should know that Starbucks will also offer exclusive content only they could give customers. It's called Starbucks Digital Network or SDN. The said network will offer exclusive customers exclusive content only they could provide. According to Helium.com, when online inside their shops customers will get to choose five channels to get exclusive content for their purpose: News, Entertainment, Wellness, Business & Careers and My Neighborhood. Now, how exclusive this will be relies heavily on how enjoyable the experience is. Right now, it sounds promising, with Apple iTunes providing free downloads in the Entertainment channel of this SDN. The other providers are The New York Times, Wall Street Journal, and USA Today.
With this new feature, I sure hope Starbucks will win more customers but like I said it all depends on what their content can provide customers so we'll see how this will figure out in their operations.
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